The TL;DR
- Recurring campaigns is a down payment on our vision: phishing on autopilot
- You can now automate recurring campaigns for up to a year
- Choose your duration, cadence, and delivery style
- Target employees by role or risk with relevant templates
- Set it and forget it, so you can focus on the strategic stuff
Our goal is to make Fable delightful to use, and one way to do that is by making our phishing simulation campaigns drop-dead simple to create and run. Internally, we’re calling it “phishing autopilot,” and the goal is to make phishing campaigns as set-it-and-forget-it as possible, so you can focus on the results, learnings, and more strategic stuff. Here’s a down payment for that promise: recurring campaign creation.
With Fable’s recurring campaigns, you can plan an entire year of relevant, role- and risk-targeted simulations in minutes. Instead of sending one-offs, you set the duration, frequency, and delivery style, and Fable will schedule dozens of unique simulations per employee automatically. You can set them to run them monthly, biweekly, or weekly – dripped out or delivered all at once – and the program will run continuously without manual work.
Recurring campaigns let you target employees based on real risk. You can create multiple cohorts in a single campaign, ranked by priority, so each employee only receives the most relevant simulation. Those cohorts can be powered by Fable’s human risk data – like missing MFA or risky AI usage – or by custom criteria you define. Each group gets phishing scenarios that actually match how they work, the tools they use, and where they may be exposed.
Every simulation stays fresh by design. Fable makes sure each employee receives a new template every time, so there’s no repetition and no training fatigue. Set it once, trust it to run, and focus on reducing human risk instead of managing campaigns. This is just the start, but we hope it’s a meaningful step in the right direction toward phishing nirvana.
