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Platform

Shape behavior at scale

Security tools have evolved with AI. Human risk programs haven’t. Fable applies the science of adtech to change employee behavior—and reduce real risk.

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Our approach

If you can get people to buy shoes online, you can teach them secure habits

Adtech proved behavior can be influenced at massive scale. Fable applies the same targeting, experimentation, and attribution to human risk.

Understand employees
Like adtech understands buyer intent, we synthesize third-party security and Fable awareness data to understand employee behavior and context.
Assess risk
Similar to adtech's audience segmentation, we segment employees into cohorts based on role, access, behavior, environment, and exposure.
Deploy interventions
Just as adtech delivers relevant campaigns, we deploy targeted AI-generated interventions—videos, nudges, and chats.
Differentiators

The platform built for behavior change

Most security awareness platforms broadcast training. We drive outcomes.

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Data-driven

Synthesize risk signals and campaign metrics into continuous human risk scores, explorable by cohort or individual.

Highly targeted

Generate highly-targeted, AI-driven interventions that address specific human risks through mass customization.

Just-in-time

Deliver interventions as soon as risky behavior or emerging threats are detected, reaching people right where they work.

Outcomes-based

Drive measurable security behavior change with targeted interventions, continuous measurement, and feedback-driven improvement.

Enterprise-grade

Be enterprise-grade out of the box, with seamless integrations, robust controls, campaign automation, and global scalability.

Two colleagues having a discussion while reviewing information on a phone in a modern office

Smart, agentic workflows built on a sophisticated lakehouse architecture

Use cases

Agentic solutions that close the gap

Strengthen phishing resilience
Show people what modern threats look like, and what to do about them.
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2.4x
reporting rate with 
briefing vs. without
Built security-aware teams
Replace generic training with targeted, bite-sized briefings employees actually engage with—and that reduce risk.
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4.8
/5
average employee
review on Fable
Shape behavior directly
Transform human risk and inspire safe habits with hyper-targeted interventions.
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“When Fable video engagement went up, vulnerabilities went down.”
Male advisor or team member, professional headshot
Cyrus Tibbs
CISO, Pennymac
Report on human risk
See your risk and how to reduce it—all minus the toil.
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99
%
device OS
compliance
Respond to emerging threats
Arm your people before brewing threats turn into successful attacks.
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“We were being regionally targeted and needed to get training out quickly. Fable helped us do that.”
Male professional, headshot
J.D. Whitlock
CIO of Dayton Children's Hopsital
Enterprise-grade

Simplicity at scale

Elegant integrations, scalability, built-in security, and simplified administration.

Integrated into your tech stack

Snap Fable easily into your identity framework, workspace, and security tools with out-of-the-box integrations.

Scalable

Manage human risk across complex environments. Our data lakehouse, agentic workflows, and delivery orchestration make it simple.

Secure by design

Be confident in our secure architecture and practices. We enforce strict access and data handling policies, backed by thorough audits.

Simple to administer

We make it easy for you to create content, configure global settings, automate campaigns, and be audit ready.

Keep learning

Shore up your human risk playbook with helpful content.
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From annual training to real impact: Pennymac’s modern approach to security awareness
The TL;DR Pennymac moved beyond annual training to an ongoing, security behavior program Fable delivers role-specific me...
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What does adtech have to do with cybersecurity? Quite a lot, actually.
The TL;DR We borrowed from adtech to build Fable It’s about the right message to the right person at the right time Pers...
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Five must-haves of modern human risk management

The strategic playbook for data-driven, AI-powered human risk management at enterprise scale.

READ MORE