While leading product and data science at standout email security company Abnormal Security, Nicole Jiang and Sanny Liao saw the problem firsthand when talking to customers: No matter how advanced their cybersecurity tech stack was, companies remained vulnerable to preventable human error.
our approach
They drew from adtech experience
Underwhelmed by existing human risk tools and disheartened by the industry's resignation to the status quo, they drew from adtech, consumer tech, and cybersecurity to reinvent human risk management.
OUR MISSION
The Fable team is on a mission
We’re committed to crafting an elegant, delightful-to-use, enterprise-grade platform that blends the best of engineering, behavioral science, and AI. We’re on a mission to eliminate the human attack surface.
The Fable team
Meet the team
Fable runs on a strong, well-rounded team. Everyone brings drive, high standards, and a deep sense of humility and respect.
Investors & Advisors
Backed by the best
Our investors and advisors are security experts and builders from iconic companies, and they’re bringing their best to Fable.
World-class investors
Industry veterans
ADVISORS
Security leaders know the drill
They’ve faced the hardest problems in security. That’s why they believe in what we’re building.
“You don’t build resilience by watching more training videos. You build it by changing behavior. That’s what Fable actually delivers.”
Sean Coyne, former Director of Security Operations
“Security awareness has never been enough. Fable helps transform knowledge into action.”
Jason Rebholz, former CISO, Corvus Insurance
“Fable is the first platform I’ve seen that doesn’t just raise awareness—it actually changes behavior. That’s what it takes to reduce real risk in today’s environment.”
Rinki Sethi, CISO, Upwind
“In the age of AI, companies need human-layer defense that’s just as adaptive as the attacks. Anything less is a liability.”
Lucas Moody, CISO, Alteryx
“Everyone focuses on solving the hardest technical problems, but human risk is often overlooked. Real security means understanding behavior, tailoring training, and giving employees the tools to protect themselves—not just enforcing policies.”
Itzik Menashe, CISO, Telit Cinterion
“Fable is an integral part of the workflow. We need a way to prioritize and automate how we're responding every second.”
Chris Smedberg, Director of Cybersecurity, Advance
News
See us in the news
What they’re saying about Fable—the latest mentions from media and industry voices.
This AI will teach you to suck less at security
Fable to take on multi-billion companies with AI-generated security training targeted at employees who need it.