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Vanity metrics are lying to you

Curtis Casella

Director of Growth Marketing

12/23/2025

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Day 10 of 12 days of riskmas (or, if you prefer, risk-mukah or the non-denominational risk-ivus)

The TL;DR

  • Popular security metrics are easy to track but largely meaningless
  • Real risk is about people’s behavior—auth posture, data handling, etc.
  • Context matters—a phishing click isn’t equally risky for every employee
  • It’s not just about behavior change but also speed and durability

Phishing click rates? Training completions? Snooze-fest! 

These metrics are easy to collect and report on, but also a little embarrassing for any slightly self-aware security executive. That’s because they’re pretty much all noise. In our human risk report, the clearest signal is simple: what matters is risk—real behaviors that increase or reduce exposure.

Measuring human risk means tracking what people actually do. Do they reuse passwords? Do they upload sensitive data to unsanctioned tools? Do they report phishing attempts? And yes, do they click. But whether a click is terrible, simply bad, or meh has a lot to do with a person’s security posture. These measures—not annual training scores—tell you whether your organization has mitigated risk and is getting safer…or is just getting better at compliance theater.

Just as important is speed. How quickly do risky behaviors improve after an intervention? And do those improvements last? The report shows that behavior change isn’t binary. It happens over time, and it can decay just as easily as it improves if teams stop paying attention.

When organizations move beyond vanity metrics, priorities shift. Instead of chasing engagement, they focus on outcomes. Instead of asking “Did they finish the training?” they ask “Did the risk actually go down?” That’s the difference between measuring effort and measuring impact.

If you want durable security improvement, measure what matters: risk.

Come back in a few days for a look at targeting with precision.

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